Cinched Collections is an e-commerce apparel line that is specifically curated and designed with curvy black and brown women in mind, including sizes S-5X! The styles have additional inches added accordingly for women with prominent bust, thigh, and hip areas. This line includes tops, bottoms, dresses, and jumpsuits. Women of color are heavily marketed within marketing campaigns to promote self-esteem and representation! The clothing is produced in NYC by a minority-owned manufacturer.
Most women generally struggle finding clothing that properly fits. However, this issue disproportionately affects women of color specifically. Curvy women of color often face extreme difficulties finding clothing that properly fits their unique body type. They also rarely feel properly represented within mainstream media, especially within the fashion industry. Cinched Collections embraces curvy, black and brown women while having them at the forefront of the brand! This brand allows them to finally feel seen and heard within the fashion industry. We conduct surveys to gather customer insight before starting the product development process for each collection. Women of color need to feel represented and empowered, especially while coping with the traumas that this past year has presented.
Cinched Collections open doors by outsourcing and employing people of various backgrounds, especially people of color. We as minority women in the fashion industry are often subjected to various forms of discrimination and toxicity such as microaggressions, wage discrimination, social alienation, lack of opportunities and acknowledgement, etc. Our goal from an environmental perspective will be to promote equality, reduce burnout rates, and increase cultural acceptance within the workplace. Cinched prides itself in promoting a healthy and motivating work environment for all employees!
About the Founder
Ashley, the Owner and Creative Director of Cinched Collections, was inspired to create this clothing line to fill major voids for women of color within the fashion industry. She has studied and worked in fashion merchandising and product development for nine years. She specializes in retail buying and product development. Ashley has worked as a buyer and merchandiser for various women’s department stores and specialty retailers, including plus size brands.
While creating this line has been far from easy, it serves a greater purpose by catering to an extremely underserved market.